Jennie BLACKPINK Maintains Top Position as the Most Popular K-Pop Girl Group Member



Jennie BLACKPINK for the past two months has managed to maintain the top position of the most popular K-Pop girl group member.

The Korean Business Research Institute has announced the ranking of the most popular brand reputations for the K-Pop girl group member category.

The results of the brand reputation rankings of each member of the K-Pop girl group compete for the most popular title during May 2022.

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 579 girl group members, using big data collected from April 15 to May 15, 2022.

BLACKPINK's Jennie topped the list for the second month in a row with a brand reputation index of 3,850,732 for the month of May.

High-ranking phrases in his keyword analysis included "Instagram", "fashion", and "bikini", while his highest-ranking related terms included "perfect", "sexy", and "bold". Jennie's positivity-negativity analysis also revealed a score of 73.04 percent positive reactions.

Meanwhile, Bona WJSN maintained its position in second place with a brand reputation index of 3,385,296.

MAMAMOO's Hwasa moved up the rankings and claimed third place for May with a brand reputation index of 2,481,278, marking a 190.75 percent increase in her score since last month.

Winter aespa came in fourth with a brand reputation index of 2,340,529, marking a 44.72 percent increase in its score since April.



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