Ferrari Indonesia is rumored to be adding a new model collection, namely the Ferrari Purosangue in the near future. This sports car is different and special when compared to previous Ferrari cars.
Yes, as long as the company bearing the Prancing Horse logo was established, this is the first time that the Ferrari Purosangue has appeared, which carries the Crossover Sport Utility Vehicle (SUV) style. This is a first in the history of Ferrari.
The leak of a new model to enter Indonesia was disclosed by the General Manager of PT. Eurokars Prima Utama (EPU) Nini Chiandra, when met at the Ferrari Eurokars Showroom in Jakarta.
"Let's just wait, as soon as the day is near we will give information," said Nini shyly about the launch schedule for the Ferrari Purosangue.
Ferrari Purosangue specifications
Nini herself does not want to comment much on this one car. However, what you need to know is that the Ferrari Purosangue, relying on a front engine with a V12 configuration, is the pinnacle of 75 years of Ferrari research.
"Ferrari has created a car that is unique and encapsulates the Prancing Horse's DNA, where performance, driving pleasure and comfort coexist in perfect harmony. And that is why the new model is called the Ferrari Purosangue - Italian for thoroughbred," wrote Ferrari on its website. official.
Ferrari Strategy in the Middle of 2023 Recession Issues
The presence of Purosangue is indeed Ferrari Indonesia's desire to pamper consumers in the country. Even so, currently the world is facing the issue of a global recession that will occur in 2023.
Of course, a recession will have a negative impact, including the automotive sector. Because people will experience low purchasing power and that can make a company reduce employees or it can also go out of business.
So how are Ferrari Indonesia prepared, bearing in mind that the company with the Prancing Horse logo often sells super luxury cars at exorbitant prices. Will it have an impact on sales?
Responding to this, Nini said, "Everyone has faith, has desires, and has targets. We hope that next year we will be better," said Nini.
Even so, Nini hopes that Ferrari Indonesia will sell more premium cars from Italy next year. "I know I have to sell more next year. I don't dare for the economy, that's not my capacity," he said.
Ferrari Still Exists During the Pandemic
Before the emergence of the term recession which was rumored to occur next year, the global community and Indonesia were faced with the Covid-19 pandemic. Where this condition is quite worrying because many companies are closing and also layoffs.
Even so, during the pandemic, Ferrari Indonesia still existed by bringing several expensive cars to Indonesia, such as the Ferrari SF90 Stradale, Ferrari Roma, Ferrari SF90 Spider to the Ferrari 296 GTB.
In addition, in July 2022, Ferrari inaugurated its showroom which is located in the Menteng area, Central Jakarta. The showroom has an area of 5,000 square meters with a four-story building plus a basement floor which provides 3S (Sales, Service, & Spare Parts) facilities and also Ferrari Approved Pre-owned.
