DFSK Glory 580 is one of the least sold models this year. Referring to Gaikindo's wholesales data (distribution from factories to dealers), these cars were only supplied to the sales network of two units during January-November 2021.
That only happens in February and November 2021. There is only one model available, namely the 1,500 cc turbo CVT Luxury petrol engine. This achievement is inversely proportional to the same period last year.
During the period from January to November 2020, 44 DFSK Glory 580 were distributed. This figure is no better than the acquisition during a similar period before the pandemic in 2019, at that time the manufacturer had distributed 490 units.
Investigate by calibaration referring to mainstream media reports, it seems that this model has indeed been no longer produced since early 2021. The stop is to supply the domestic market, the rest of the time manufacturers continue to produce it for the export market.
Based on Gaikindo's production data, DFSK Glory 580 will continue to be produced from January to November 2021, totaling 465 units. During that time, the SUV made in Cikande was routinely exported to Brunei Darussalam, Hong Kong, the Solomon Islands, Thailand and Timor Leste as many as 45 in total.
Then exports were also carried out for these models separately to Bangladesh and Sri Lanka as many as 652 sets, citing Gaikindo's export data compiled by PT Sokonindo Automobile, as the agent holding the DFSK brand in Indonesia.
Flashback of DFSK Glory 580 in Indonesia
The DFSK Glory 580 car is the debut product of a joint venture between Sokon Group Company Limited from Hong Kong and PT Emperor Motorindo Industri from Indonesia (Sokonindo Automobile). DFSK launched it on July 19 2018, simultaneously with the introduction of the DFSK brand ambassador, which was carried out by Agnez Mo.
At the same time, the manufacturer also announced the official price, starting from IDR 245.9 to IDR 308 million. At that time, DFSK was optimistic that its products would be accepted by the market, because it came with a warranty guarantee of 7 years or 150 thousand km to give consumers confidence, considering that DFSK was a new brand.
That's why the company has set a target for the DFSK Glory 580 to sell up to 3 thousand units from launch to close in 2018. Unfortunately the realization was below that, Gaikindo's wholesales data shows, the monocoque SUV was only supplied with 614 units.
A year later, the manufacturer added another portfolio in the form of DFSK Glory 560 to play in the Low SUV segment, which was filled with Toyota Rush, Daihatsu Terios, Honda BR-V, and others. During that time, DFSK has established 90 new sales networks spread across Indonesia.
However, 2020 coincided with the pandemic conditions, DFSK's sales also slumped. Then the year changed, DFSK Glory 580 was hit by a problem. This product was sued by a number of consumers because it was not strong enough to climb. Since this case emerged, the prestige of the DFSK Glory 580 continued to fade until production was finally discontinued.
