What some people know Instagram Reels is a new way to create and find entertaining short videos on Instagram. Reels invites you to create fun videos to share with friends or anyone on Instagram. Shoot and edit 15-second multi-clip videos with new audio, effects and creative tools.
You can share reels with your followers in Feed. And if you have public accounts, make them available to the wider Instagram community via a new space in Explore. Reels in Explore offers anyone the opportunity to become a creator on Instagram and reach new audiences on the global stage.
How does it work?
1. Make a Reel
The first thing you have to do is select Reels at the bottom of the Instagram camera. You'll see a variety of creative editing tools on the left side of the screen to help create your reel.
Audio: Search for songs from Instagram's music library. You can also use your own original audio by simply recording a reel with it. When you share a reel with original audio, your audio will be associated with you, and if you have a public account, people can create a reel with your audio by selecting “Use Audio” from your reel.
AR Effects: Choose from the many effects in our gallery of effects, created by Instagram and creators around the world, to shoot multiple clips with different effects.
Timer and Countdown: Set a timer to record your clip hands-free. Once you hit record, you'll see a 3-2-1 countdown, before recording starts for the amount of time you choose.
Align: Align objects from your previous clip before shooting the next to help create smooth transitions for moments like changing clothes or adding new friends to your reel.
Speed: Choose to speed up or slow down the part of the video or audio you select. This can help you get to the beat or create slow motion videos.
Reels can be recorded in a series of clips (one at a time), all at once, or using a video upload from your gallery. Record the first clip by pressing and holding the capture button. You'll see a progress indicator at the top of the screen while you're recording. Stop recording to end each clip.
2. Sharing Reels
With Reelsgan, you can share with your followers and be discoverable by Instagram's large and diverse community on Explore.
If you have a Public Account you can share your reels to a dedicated space in Explore, where they have the opportunity to be seen and discovered by the wider Instagram community. You can also share your reel with your followers by posting it to your Feed. When you share a reel featuring a particular song, hashtag or effect, your reel may also appear on a special page when someone clicks on that song, hashtag or effect.
If you have a Reel Private Account follow your privacy settings on Instagram. You can share to Feed so only your followers can see your reels. People won't be able to use the original audio from your reel, and people won't be able to share your reel with other people who aren't following you.
Once your reel is ready, move to the sharing screen, where you can save your reel draft, change the cover image, add a caption and hashtags, and tag your friends. After you share a reel, it will be in a separate Reels tab on your profile, where people can find the reels you shared. If you also share to your Feed, your reel will appear in your main profile grid, although you have the option to remove it.
Whether you have a public or private account, you can share your reels to Stories, close friends, or in direct messages. If you do, your reel will behave like a normal Story, it won't be shared with Reel Explore, won't appear on your profile, and will disappear after 24 hours.
3. Watching Reels
Reels in Explore showcases the best of trending culture on Instagram. Discover a selection of entertaining reels created by anyone on Instagram, in a vertical feed tailored for you. If you liked the reel you can easily like, comment or share it with your friends.
You will also see some Reels labeled “Featured”. If your reel is featured in Explore, you will receive a notification. Featured reels are a selection of public reels selected by Instagram to help you discover original content that we hope will entertain and inspire you.
Reels give people new ways to express themselves, find more of what they love on Instagram, and help anyone with aspiring creators stand out.
