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| Data from WordStream for SEM and GDN |
When the CTR data starts to come in, and shows the number 2%, for example, then we wonder. Actually 2% CTR is good or not? Are we able to pat the chest, or even pat the forehead?
As usual, Google will never issue an official release that we can use as a benchmark. Google will always leave us wondering, in which confusion the need for their search engine becomes essential.
From experience, the SEM CTR ranges from 1 – 2.5%, more than that can be considered extraordinary. The CTR of GDN is in the range of 0.001 – 0.01%. While Youtube CTR is at 1-2%.
But who am I, whose experience with media placement is only the tip of a horse's hooves. Therefore, the following data can be obtained from Strikesocial.
