Honda's SUV models are the biggest contributor to Honda's sales in May 2023 with retail sales of 56% or 6,385 units.
Honda's total retail sales in May 2023 amounted to 11,391 units, an increase of 38% compared to the previous month.
The Honda HR-V became the SUV model most in demand by consumers with 2,375 units sold, followed by the Honda BR-V with 2,141 units, the Honda WR-V with 1,502 units and the Honda CR-V 367 units.
In addition to Honda's SUV products, the New Honda Brio, which was just launched in May, has sold 4,481 units. Meanwhile, the Honda City Hatchback RS sold 233 units, followed by the Honda Mobilio with 168 units, the Honda Civic RS with 71 units, the Honda City Sedan with 29 units and the Honda Accord with 24 units.
Yusak Billy as PT HPM's Business Innovation and Marketing & Sales Director said, "Almost all Honda models have experienced an increase in Honda sales in May 2023, especially SUV models.
The New Honda Brio is the biggest contributor to Honda's sales, even though it hasn't been a month since its launch. We are optimistic that this positive trend will continue in the coming months, especially due to the high level of consumer interest in Honda products and the attractive sales program that we are holding."
Honda also offers a sales program entitled "New Spirit of the New Honda" until June 2023. In this program, consumers have the opportunity to get free periodic maintenance fees (Services + Parts up to 50,000 km / 4 years)*, a special Sporty DNA Package for purchasing Honda City units Hatchback RS Manual Transmission**, Fleet Sales & COP Campaign*** and CR-V Leasing Program with 0% Interest.
The "New Spirit of New Honda" program also holds a Customer Gathering where consumers can attend this event at the nearest authorized Honda dealer and consumers have the opportunity to get an additional value of at least IDR 5 million for every purchase of a Honda car.
