Mercedes-Benz as a premium brand from Germany is reportedly preparing a new hatchback model with a price range of IDR 300 million. The car will be in a lower position than the A-class called 'A City' which will be followed by a crossover model. In this price range, it is possible that in the future this cheap Mercedes-Benz hatchback will compete with the Honda HR-V.
But you need to be patient, Mercedes-Benz is currently still in the preparation stage and it is estimated that this cheap hatchback will only be launched in 2022. Mercedes-Benz's decision to present its newest entry-level car will certainly provide more opportunities for consumers to own a premium car at a lower price. an affordable price.
Information reported by AutoBild also states that Mercedes-Benz is even working on a crossover-style model to expand its market and will be named 'A Adventure'. The dimensions of this 3-door hatchback will be smaller than the Mercedes-Benz A-Class hatchback.
For the price of this "cheap" Mercedes-Benz, it is estimated that the price will start at 20,000 euros or the equivalent of Rp. 334.7 million. This means that both the 'A City' and 'A Adventure' models will compete in the Honda HR-V price segment if they come to Indonesia.
For A City, it is expected to be launched in Europe in 2022, while A Adventure will be introduced in 2023. Even Mercedes-Benz also plans to present an open-topped variant with the name 'A Open Air', but for a narrower market.
To be sure, presenting an entry-level car like this can increase global sales for Mercedes-Benz because it can increase their profit margins.
For Indonesia, the Mercedes-Benz with the cheapest price is the Mercedes-Benz A200 Hatchback Progressive. This car with a capacity of 5 people was launched in Indonesia in 2019 and costs IDR 730 million (on the road DKI Jakarta).
Of course, if the presence of the Mercedes-Benz A City also reaches Indonesia, it can provide a wider choice for consumers in the country. Even if Mercedes-Benz can use its assembly facilities in Wanaherang and make this cheap hatchback product the CKD, the price will definitely be competitive. Let's wait.
