In the midst of a sluggish global smartphone market, Samsung's cellphone business (Samsung MX/Mobile Experience) has been brilliant in the first three months of 2023.
This is thanks to the strong sales of the flagship Galaxy S23 series, which made its global debut last February. According to the financial report for the first quarter of 2023 released by Samsung recently, the Samsung MX division, which oversees the mobile business, managed to record revenue of 30.74 trillion won.
The revenue of the Samsung Mobile division grew 22 percent compared to the fourth quarter of 2022. In the first quarter of 2023, this division of the Galaxy mobile phone maker also reported an operating profit of 3.94 trillion won, growing 3 percent from the same period last year.
On the Samsung Newsroom page, the positive performance of Samsung's mobile business was boosted by the strong sales of the three latest flagship models, the Galaxy S23, Galaxy S23 Plus and Galaxy S23 Ultra since their release last February.
Samsung revealed that it will remain focused on boosting sales of the Galaxy S23 series while increasing marketing for the Galaxy Z Flip/Fold series folding phones. This is expected to drive awareness from consumers for the upcoming launch of the new model in the second half of 2023.
The Samsung MX division will also focus on attracting demand in a sluggish market, with the latest mid-range models, the Galaxy A54 and Galaxy A34. Samsung No. 1 in the world Recently, the smartphone market research firm International Data Corporation (IDC) released a report for the first quarter of 2023.
In the report, IDC also details the top 5 global smartphone vendors for the first quarter (Q1) 2023. Samsung managed to dominate the global smartphone market in this period with shipments of 60.5 million units, down 18.9 percent from the same period in 2018. Then.
With this number of shipments, Samsung managed to control 22.5 percent of the world's mobile phone market share in the first quarter of 2023. Samsung managed to outperform four other mobile phone vendors, namely Apple, Xiaomi, Oppo and Vivo.
World Smartphone Market Drops 14 Percent, Samsung Tops Overall, the world's smartphone market is not doing well. In fact, it has tended to continue to decline in the past year, including in the first quarter of 2023.
In the first three months of 2023, smartphone vendors have only managed to send 286.6 million units of cellphones to the global market cumulatively. The number of shipments was 14.6 percent less than the shipments in the first quarter of 2022 which reached 314.5 million units.
